FlyerTalk

Being in the travel industry, Frequent Flyer Programme (FFP) is one of the products that we need to learn a lot besides travel products, because there are some hardcore FFP Mileage Runners around to make a quick redemption without paying a single cent more or lesser for their flight. Pay less for more points is their main focus.

So, Malaysia Airlines has just announced a brand new structure, look and enhancements towards their Frequent Flyer Programme, Enrich. The press conference is held at KL Hilton on 18th May 2011.

That’s Raja Dato’ Nordiana, Snr. VP of Corporate Marketing and Loyalty Programme at MAS.

That’s Tengku Dato’ Sri Azmil, MD & CEO of MAS.

This is how MAS Enrich looks like now. Not too bad I suppose…

The new Enrich improvements can be seen in six key innovative and enhanced features.

1) New Elite Qualification Criteria, Elite status is more attainable.
2) Enhanced Elite Tier Bonuses, Members earn miles faster.
3) Platinum Tier Redefined, Enrich Gold can achieve Platinum easier.
4) On-line Redemption Incentives, 15% discount for flights redemption, all year round.
5) New Awards Charts, Lesser miles to travel.
6) e-Lounge Voucher, Can redeem Airport Lounges voucher hassle-free and paperless.

With all the above new enhanced features, MAS’ Enrich targets an increase of 20% membership growth in 2011 alone. Very ambitious but I am sure they will because they have good ratings as one of the FFP which earns miles faster than any other airlines in the region.

If you are not convinced if Enrich is the Frequent Flyer Programme for you, then maybe if you would like to read what others have to say about Enrich as compared to other regional FFPs by other carriers here > FlyerTalk: Rate Malaysia Airlines Enrich.

I have always been reading FlyerTalk and this forum really gives me an insight of what’s new on airlines all around the world from the consumer point of view.

Only thing about Enrich FFP is that, earning miles from MAS or it’s partners is not as wide as AsiaMiles or KrisFlyer, but I guess the redemption availability and quicker in earning miles pays for it.

Oh, there are 1,000,000 Enrich miles to be won, YES, ONE MILLION MILES! Plus, by joining the contest, you already can earn 1,000 miles. Simple as that!