A pet project by Malaysia Airlines.
A community based airline, with a low cost base.

There’s MAGIC in the air. What magic?
Let’s see this coming 2nd April 2007.

For those who are in the nutshell…

Firefly is a low cost community based airliner running two Fokker 50
planes servicing six different domestic and international routes.

Commencing Monday, 2 April, Firefly will offer 14 weekly flights to
Kota Bharu, Kuantan, Kuala Terengganu, Langkawi and
7 weekly flights to Phuket and Koh Samui, from Penang.

Are they gonna bust Air Asia’s arse?
I bet not, because Malaysia Airlines still has its advantages.
The plane is theirs, and they have the resources. Just not the funds.

They are taking their lead operations from Penang International
Airport, where it is a totally different market from Air Asia who
operates from its main hub at Low Cost Carrier Terminal (LCCT)

Penang got direct flights from Europe, which is also a great second
entry gate into Malaysia. and with Firefly plying the routes to
Kota Bharu, Kuantan, Terengganu and Langkawi from Penang, it
will be totally a whole new game.

Furthermore, Firefly will also fly to Phuket and Koh Samui which
is also another two great beach retreat destination.

Let the fire Magic begins!